Twitter Moments

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Snapchat has ‘Snapchat Stories’. Instagram has ‘Instagram Stories’. And Twitter has…. well, ‘Twitter Moments’.

Trying to regain their authority in the social media space, Twitter placed all their hopes in ‘Twitter Moments’ when it was first launched in 2015, as a challenger to the then trending ‘Snapchat Stories’.

For those of you who live under a rock, ‘Twitter Moments’ is a powerful feature that lets users collect and curate tweets to tell stories in a new way.

Snapchat sky-rocketed with the feature but, for Twitter, things really went south from there.

About Moments Moments are curated stories showcasing the very best of what’s happening on Twitter. Our Moments guide is customized to show you current topics that are popular or relevant, so you can discover what is unfolding on Twitter in an instant.

  1. From the Big Bang to the Final Blackout, excerpts from the classic historians, latest developments in the field of history, original work published here for the first time anywhere, A treasury of history.
  2. Twitter Moments are curated stories about what’s happening around the world—powered by Tweets. It’s easy to create your own story with Twitter Moments. There are three ways to begin creating your own Moment via twitter.com. You can access Moments through the Moments tab, your profile page, or through a Tweet detail.

Twitter’s last hope aka ‘Twitter Moments’ failed to make an impact on users and since then, Twitter has been hell-bent on optimizing their platform and specifically ‘Moments’ to drive more engagement.

What followed is a series of updates made on the platform to make ‘moments’ more user and advertiser-friendly.

But the most recent Twitter update of ‘Sponsored Moments’ paves way for brand collaboration for the greater good. With this update, an advertiser can brand and promote a publisher’s ‘Moment’ that they think would go well with their audience.

The first example of this is Bank Of America advertising Bloomberg’s report.

This is a new form of advertising and holds enormous potential as brands can collaborate and publish their views on the latest happenings around the world, collaboratively publish content that engages both their audiences, hold a Q & A session… the possibilities are endless.

I know Twitter is most likely not an integral part of your social media strategy for 2018…

But with the ever-increasing number of advertisers and marketers flocking to Instagram and Facebook to get results, there is no better time to market yourself on Twitter through ‘Twitter Moments’ than now.

So, how do you market yourself with this not-so-new but new gimmick? Let me show you how.

But before we begin, If you don’t know how to create a ‘Twitter Moment’, you can learn it easily with this handy Twitter guide and optimize it for attaining the best results with the help of this guide.

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The Ultimate Guide to Social Media Marketing for Business

How to use ‘Twitter Moments’ to woo audiences

1. Share breaking news

According to Pew Research, more than 25% of US adults get their news from Social Media. And Twitter, in all its essence, has always been a news platform – the go-to place for finding newsworthy topics, most viral posts, and trending images.

So, it makes sense to create ‘Moments’ that represent your view of breaking news to get a few more eyes on your brand. Curate or publish your own tweets via ‘Moments’ to share your views and the latest tweets on breaking news with the world.

See how TicToc By Bloomberg uses a breaking news Twitter Moment of a Waffle House shooting in Nashville:

2. Create fun round-ups

Twitter Moments Not Showing

Round-ups are not just about taking advice from a few industry leaders and publishing it on your blog. You can have a round-up on any random topic with your followers on any social media platform and it is bound to spark engagement.

Casually asking your followers to share a specific personal experience, a childhood memory, their fears or selfies or anything that shows their human side and creating a ‘moment’ of all the hilarious replies can really go a long way.

Here’s how Jessica Ellis did it:

3. Make conversations happen on Twitter

By now, I am sure you definitely must be aware of the fact that you can hop on existing conversations on Twitter using hashtags. And creating an entire ‘moment’ containing the best tweets around a hashtag is a really exciting way to leverage the exposure of already trending hashtags.

Or even better, you can start your own conversations on Twitter by creating a ‘moment’ with a unique hashtag to spark engagement and awareness.

Not sure how you’d do it? See this example of a ‘#SavingourWorld’ campaign initiated by Business Insider that generated a lot of buzz:

4. Resurface your old tweets

With more than 500 million tweets every day on the platform, it’s not hard for your tweet to get lost in the noise.

‘Moments’ can serve as an easy way to resurface those tweets that underperformed due to uncertain circumstances and put them on the first seat once again.

Twitter Moments Not Working

Want to get more likes and retweets on a report that took you 3 weeks to complete? Resurface it with a ‘Twitter Moment’. Would you like to get more engagement on a post about an event that you posted at a wrong time? Resurface it with a ‘Twitter Moment’.

Look how intelligently Cosmopolitan resurfaced all their tweets about the big day of Meghan Markle and Prince Harry using ‘Twitter Moments’ to bring more eyes to their tweets:

Twitter Moments Of The Decade

Wrapping up

Twitter is going to make a heroic comeback in the Social Media space with ‘Twitter Moments’. While the feature is still trying to gain some momentum with the 300 million marketers present on the platform, the recent developments being made to ‘Moments’ makes sure that users can access them with the least amount of friction possible and consume the latest news seamlessly.

How you want to use ‘Twitter Moments’ depends entirely on how creative you can get with your campaigns. These 4 ways are not, in any way, the only ways to promote content with ‘Twitter Moments’, but are one of the easiest ones to spark engagement.

You can also use ‘Twitter Moments’ to promote company news and latest developments, gather internal feedback, showcase positive customer stories and tweets, share an inspirational story and what not! Your imagination is the limit!

Guest author: Sudhir is a marketing expert who loves to write about subjects that help small businesses grow their brands. Sudhir cares about people and businesses and tries to show it through his writing by producing both generous and accurate content. He stays abreast of industry trends and news, making it easy for him to stay relevant. When he is not spending time helping clients – you can find him hanging out with friends. He also enjoys meeting new people and welcomes you to engage with him on social media on Instagram, LinkedIn, Twitter . Keep Learning…..

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  • Using Twitter
    • Tweets
  • Managing your account
    • Login and password
  • Safety and security
    • Security and hacked accounts
  • Rules and policies
    • Twitter Rules and policies

This article provides an overview of how to report potential violations of the Twitter Rules and Terms of Service.

How to report directly from a Tweet, List, or profile

Twitter Moments App

You can report directly from an individual Tweet, List, or profile for certain violations, including: spam, abusive or harmful content, inappropriate ads, self-harm and impersonation. For information about reporting other types of violations, see the How to report specific types of violations section below.


How to report individual Tweets for violations:

Learn how to report Tweets, Lists, or Direct Messages for violations.


How to report media for violations:

Learn how to report Tweets for media, and read the Twitter media policy.

How to report profiles for violations:

  1. Open the profile you’d like to report.
  2. Select the overflow icon
  3. Select Report and then select the type of issue you’d like to report.
  4. If you select They’re being abusive or harmful, we’ll ask you to provide additional information about the issue you’re reporting. We may also ask you to select additional Tweets from the account you’re reporting so we have better context to evaluate your report.
  5. We will include the text of the Tweets you reported in our follow-up emails and notifications to you. To opt-out of receiving this information, please uncheck the box next to Updates about this report can show these Tweets.
  6. Once you’ve submitted your report, we’ll provide recommendations for additional actions you can take to improve your Twitter experience.

How to report specific content in a Moment

How to report a Tweet in a Moment for violations:

  1. Navigate to the Tweet within the Moment that you’d like to report.
  2. Click or tap the icon
  3. Click or tap Report Tweet.
  4. Choose the type of issue you’d like to report to us.
  5. Once you’ve submitted your report, we’ll provide recommendations for actions you can take to improve your Twitter experience.

How to report multiple components of a Moment for violations:

  1. Visit the Moments reporting form.
  2. Enter the Moment URL that you would like to report.
  3. Select the type of issue you’d like to report to us.
  4. Provide us with up to 5 Tweets within the Moment that may be in violation.
  5. Once you’ve submitted your report, we’ll provide recommendations for actions you can take to improve your Twitter experience.

Twitter Moments Example

  1. When viewing a Fleet, tap the overflow icon .
  2. Tap Report Fleet.
  3. If you select It's abusive or harmful, we’ll ask you to provide additional information about the issue you’re reporting.
  4. Once you’ve submitted your report, we’ll provide recommendations for additional actions you can take to improve your Twitter experience.
  1. When viewing a Fleet, tap the overflow icon .
  2. Tap Report Fleet.
  3. If you select It's abusive or harmful, we’ll ask you to provide additional information about the issue you’re reporting.
  4. Once you’ve submitted your report, we’ll provide recommendations for additional actions you can take to improve your Twitter experience.

How to report a Twitter Space or person in a space

If you think a space or someone in a space violates the Twitter Rules and policies, you can report them. Speakers and Listeners can report a space and any account in a space.

Twitter Moments Logo

Twitter

How to report a space for violations:

Twitter Moments Calendar

  1. While in the space, tap the overflow icon .
  2. Tap Report this Space.
  3. Select the type of issue you’d like to report to us.
  4. Once you’ve reported the space, you’ll have the option to leave or stay.

How to report an account for violations:

  1. While in the space, tap on the account’s avatar.
  2. Tap Report.
  3. Select the type of issue you’d like to report to us.
  4. Once you’ve reported the account, you’ll have the option to leave or stay in the space.

How to report specific types of violations

The information below outlines the types of violations you can report to us through our Help Center.

  • Unauthorized trademark use: Learn more about Twitter’s trademark policy and file a report here.
  • Unauthorized use of copyrighted materials: Learn more about Twitter’s copyright policy and file a report here.
  • Sale or promotion of counterfeit goods: Learn more about Twitter’s counterfeit goods policy and file a report here.
  • Privacy policy towards children: Our Services are not directed to persons under 13. If you become aware that your child has provided us with personal information without your consent, please contact us via our privacy form. Learn more about our policy towards children in our Privacy Policy.
  • Child sexual exploitation: Learn more about our child sexual exploitation policy and file a report here.
  • Pornography: To report obscene or pornographic images being used in profile photos and/or header photos on Twitter, follow our instructions on reporting sensitive media.
  • Impersonation of an individual or brand: Learn more about our impersonation policy and file a report here.
  • Private information posted on Twitter: Learn more about our private information policy and file a report here.
  • Abusive behavior and violent threats: Learn more about our abusive behavior policy and file a report here.
  • Spam and system abuse: If you are experiencing a spam or malware issue that’s impacting your use of Twitter, file a report here.
  • Violation of Twitter Ads policy: Learn how to recognize Twitter Ads and the steps you can take to resolve issues without filing a report. Report a Twitter Ad that may be in violation of our policies.

Note: When reporting potential violations of the Twitter Rules and Terms of Service through the Help Center, you may be asked to allow us to share parts of your report with third parties, such as the affected account.

How to report on behalf of someone else

You can report violations on behalf of another person. Refer to the categories and instructions listed above or contact us to submit your report. You can also report directly from a Tweet or profile (see above section How to report directly from a Tweet, List, or profile).

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